The Extra 2%” by Jonah Keri

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Some call this the next “Mon­ey­ball”. I’d say it is more like an orga­ni­za­tion­al approach to Mon­ey­ball. It’s about the trans­for­ma­tion of the peren­ni­al last-place Tam­pa Bay Dev­il Rays to one of the top orga­ni­za­tions in base­ball, the Tam­pa Bay Rays. The Rays did the unthink­able by hir­ing non-base­ball minds from Wall Street to trans­form the orga­ni­za­tion. They rev­o­lu­tion­ized how …