The Marketing Pro’s AI Playbook
110 Prompts Explained
A role-focused entry in the AI Playbook Series for marketing professionals. The Marketing Pro’s AI Playbook brings together 110 explained prompts in a guide to working with AI in a marketing context. It gives readers a collection to explore alongside their own objectives, judgment, and review process. For marketers who want to think more deliberately about the instructions they give AI tools.
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A handout. A workbook. Your next step.
Marketing professionals using AI to prepare and improve their work.
Treat an AI prompt as part of a marketing brief, not as a substitute for one. Define the audience, purpose, inputs, limits, and review process before asking a tool to produce customer-facing material.
Inside the resources
- Write the business purpose and audience in plain language. Decide what the reader should understand or do before choosing a content format.
- Provide approved facts and relevant examples. Identify missing information explicitly so the tool is not invited to invent product details or results.
- Specify the output and its limits. Include tone, length, format, required facts, and claims that must not be made.
Workbook exercises
- Complete the brief
- Write a controlled prompt
- Review the output
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