BOB SHALLENBERGERBUSINESS & LEADERSHIP
THE READING ROOM · 50 ARTICLES

Good questions.
Useful next steps.

Practical articles on building professional relationships, leading work, and making better use of AI.

50 articles

Make Your LinkedIn Profile Easy to Understand

Turn LinkedIn Content Into Better Business Conversations

Choose an AI Workflow Your Team Can Actually Use

Delegate Work With Clear Ownership

Make Business Processes Repeatable

Make Your Books Videos and Website Feel Connected

Write an AI Brief Before You Write a Prompt

Review AI Output With a Source Check

Keep a Useful Record of Your AI Experiments

Turn AI Meeting Notes Into Accountable Actions

Draft Customer Messages Without Inventing Promises

Build an AI-Ready Knowledge Base Around Ownership

Edit AI Content With an Editorial Purpose

Design AI Handoffs That People Can Use

Decide What Human Review an AI Task Needs

Measure Whether AI Is Useful in the Workflow

Write Team AI Guidelines People Can Follow

Define the Customer You Can Serve Well

Make Discovery Calls Useful Before You Write a Proposal

Write Proposals That Support a Decision

Follow Up With a Purpose

Customer Retention Begins With Delivery

Ask for Referrals Without Making It Awkward

Positioning Is a Choice About Relevance

Treat Customer Objections as Information

Build Case Studies You Can Defend

Measure Pipeline Quality Before You Add More Opportunities

Outreach That Respects the Recipient

Give Feedback That Improves the Work

Make One to One Meetings Useful

Clarify Who Can Make the Decision

Set Priorities Your Team Can Follow

Onboard People Into the Actual Work

Build Accountability Without Constant Chasing

Run Meetings That Produce Decisions

Address Workplace Conflict Directly

Lead Change Through the Working Details

Communicate So Your Team Can Act

Develop People Through Real Work

Find the Bottleneck Before Adding Resources

Design Handoffs That Do Not Drop the Work

Document Decisions Without Writing a Novel

Choose Metrics That Help You Act

Build Checklists People Will Use

Define Project Scope Before It Drifts

Run an After-Action Review That Changes the Next Attempt

Outline a Book Around the Reader’s Journey

Finish the Manuscript You Have Started

Edit for the Reader, Not for Impressive Language

Turn Long-Form Work Into Useful Shorter Pieces