Stand Out on LinkedIn
The Ultimate Profile Blueprint
Your profile gives people a first look at your work before a conversation begins. Stand Out on LinkedIn focuses on the choices that shape that introduction: positioning, headlines, the About section, experience, evidence, and professional presentation. It is written for readers who want a clearer connection between what they do and what a prospective client, colleague, or employer needs to understand.
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A handout. A workbook. Your next step.
Professionals who want their LinkedIn profile to explain their value clearly.
A profile should help another person understand your work and decide whether it is relevant. Use this handout to make that explanation consistent across your headline, About section, experience, and supporting material.
Inside the resources
- Choose the reader and the opportunity you want the profile to support. A profile trying to address every audience can obscure the work you want to do.
- Write a headline that names your work and its context. Prefer recognizable responsibilities over a string of adjectives or unsupported superlatives.
- Open the About section with a clear explanation of your focus. Follow with relevant experience, evidence, and an appropriate way to contact you.
Workbook exercises
- Identify the profile's reader
- Rewrite the headline
- Build the About section
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